Online Marketing for Your Software or Technology Company
Until recently, traditional advertising dominated the marketplace, including methods like radio and television commercials, newspaper advertisements, and Yellow Pages ads. Today, things have changed dramatically as more and more businesses forego traditional marketing methods in favor of online marketing. There are a number of reasons for this change, but they all eventually narrow down to Internet marketing being a more effective method for targeting the right audience and providing measurable results.
Reaching A Targeted Audience
Perhaps one of the biggest advantages of marketing your technology company or software company on the Internet is that it offers you the ability to reach a targeted audience at the exact moment they are ready to buy. Traditional marketing only really gives advertisers the platform to deliver a message to an untargeted mass audience. But online, you can easily refine your message to a specific audience. This will allow you to spend your marketing dollars wisely so you won’t waste money on advertising that is scattered and unfocused.
Measuring And Tracking Results
Using online marketing for your hi-tech company or software company allows you to measure and track results quickly. This allows your company to make instant changes to your strategy. You’ll be able to see how your content and advertising is performing, sometimes in real time, and retarget your approach. Compare that to traditional advertising methods like Yellow Pages where you’re locked into a certain ad format and are unable to make changes. Online marketing can give you the power to track how your targeted audience responds so you can maximize the effectiveness of every campaign.
Creating Viral Word Of Mouth
One of the most effective forms of marketing is still good old fashioned word of mouth. While word of mouth can play a role in both traditional and Internet marketing, with Internet marketing it can take on a viral effect that can spread your message worldwide. Through social media outlets like Twitter, your target audience can spread the word about your business, link to your website, and share information to bring you new customers.
Plus, social media activity is becoming a more and more powerful factor in overall search engine rankings. The positive word of mouth you gain from your online marketing and social media campaigns can bring you more search engine traffic.
Want to learn more about the how online marketing can help your hi-tech company or software company? Contact Greenroom Interactive today for a free consultation.