Content Marketing Agency
We are a full service content marketing agency, which specializes in creating highly-targeted, highly-effective content
Unless you’ve been stuck for a few years on that island in the TV show “Lost,“ you know that today’s world is awash in information: Web pages spilling over with words, photos, graphics, data, tweets, videos, games, and more words – indeed, way, way too many words.
How to raise your company’s voice over this din and get your marketing message across to its intended audience? Simple: Master the art of content marketing. Engage your audience, that is – prospects, customers, and all of their potential “friends” and other social and business contacts – with blogs and articles and whitepapers, for instance, that are truly informative, words that are trustworthy, meaningful, and just plain useful.
But where, you might ask, does all this alluring, self-propelled content come from? Obviously, you could create it yourself. Publishing a blog is, after all, 100% free, as are posting videos to YouTube, setting up a page on Facebook, and Twittering to your heart’s content.
A good content marketing agency knows the content game inside and out. It can produce the blogs and other social media content that will forcefully demonstrate your expertise, voice your unique views and insights, and build awareness of you and your business among the people who matter.
Content truly is king, and here’s why: It matters to the people who matter, the people who already are thinking about – and perhaps even actively shopping for – the kinds of products or services that your company offers. These are people already in your corner of the Web, as it were, in your frame of mind.
And because it matters this way, good content gets copied and pasted. It gets linked to, it gets emailed, it gets remembered, it gets referred to online and off in ways that mere advertising copy never has and never will.
In other words, strong content sticks and stays stuck, and it builds awareness and spurs action because it’s truly meaningful and because it digitally propagates itself.